Robert Fabricant says ‘Behavior is our Medium’

I was lucky enough to be in the audience when the Executive Creative Director at frog Design gave a spectacular keynote with tons of fascinating notions and examples at the Interactive Design Association (IXDA) Convention in Vancouver last month. In fact, there’s proof I was there, at about the 19th minute, when the camera caught me musing over his ideas.

I’m glad that great minds like Fabricant’s are working on solving Society’s ills.